Branded Residences: Dubai vs The World

Jul 03, 2025

Branded residences have emerged as a powerful force in luxury real estate, combining elite living with the allure of globally recognised brands. At the epicentre of this trend is Dubai, which has seen a remarkable 160% growth in this segment over the past decade.

This whitepaper explores Dubai’s rise as a global leader, the pricing premiums associated with branded living, and what sets the city apart from other international markets.

Highlights:

Over 140 branded residential projects expected in Dubai by 2031
40–60% premium pricing for branded homes driven by trust and lifestyle value
Rise of non-hotel brands: Bugatti, Armani, Pagani, and more
Dubai outpaces Miami, London, and Phuket in value, tax benefits, and growth
MENA market share to hit 25% by 2030, with Dubai at the forefront

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