The Rise of Branded Residences in Dubai

The introduction of branded residences in Dubai started with the debut of Armani Residences in Burj Khalifa in 2010, which became the first branded residence in the city. Since then, Dubai has only seen the rise and expansion of branded residences over the years. These branded homes have made Dubai one of the world's branded residence capitals. Dubai has attracted many investors and high-end hospitality brands over time who want to partner with developers and create luxury residential complexes. As a result, the city has become the global capital of branded residences.

What Is a Branded Residence?

Branded residences are ultimate luxury homes developed with the partnership of high-end hospitality brands and developers, which include design and management of property as well. In collaboration, the developers promote and sell the property using the brand's trademark, and in return, the brand receives royalty fees.

The advantage of having a branded property instead of a non-branded one is that the brand takes care of everything, such as maintenance and supervision of the property. That's why branded properties have more luxurious and higher standards of amenities and services. 

What are the Different Types of Branded Residences?

Following are different types of branded residences in Dubai.

Branded Residences Within Hotels

In this type, the branded residence and hotel are one building. You will have a unit within the hotel and enjoy all the amenities and services available to guests, such as spas, housekeeping, room service, concierge, etc.

Branded Residences Next to Hotels

The branded residence building is separate from the hotel, but they are located right next to each other. Residents still enjoy some hotel amenities through agreements or proximity, such as access to hotel pools, restaurants, or discounts on spa services.

Stand-Alone Branded Residences

These branded residences are completely separate buildings and not physically connected to a hotel. They might still be managed by the same hospitality brand and offer a similar level of service and amenities but with a more private and residential feel.

Branded Residences Under Hotel Management

There are different possibilities for this type of branded residence. The building might be owned by a separate developer, but the hotel brand manages the property and provides services. Residents might have access to some hotel amenities or services, which depend on the agreement.

Top Branded Residences in Dubai

Over the past few years, the popularity of branded residences has skyrocketed. Several high-end hospitality brands are attracted to Dubai and eager to collaborate with developers to create outstanding luxury residential buildings. Here are some of the top branded properties that have created hype in the Dubai real estate market.

Mercedes Benz Places by Binghatti

Mercedes Benz Places by Binghatti is the first project by Mercedes-Benz branded home in Downtown Dubai. The famous car manufacturers are in collaboration with Binghatti developers to build this 65-storey skyscraper. This luxury building consists of penthouses and apartments with 2 to 5 bedrooms, with every unit having a private pool. You can enjoy the breathtaking views of Burj Khalifa from this luxury branded residence.

Collaboration: Binghatti Developers x Mercedes-Benz

Location: Downtown Dubai

Property Types: 2 to 5 beds Apartments and Penthouses

Status: Off-plan (expected completion 2026 Q4)

Starting Price: AED 2.6m

Burj Binghatti Jacob & Co Residences

Burj Binghatti Jacob & Co Residences is set to become the tallest residential building in the world. This is the project of Jecob & Co, in collaboration with Binghatti Developers, to create an architectural masterpiece by taking inspiration from the horological movements of Jacob & Co timepieces and finely cut gems, which are incorporated throughout the building's amazing design.

Collaboration: Binghatti Developers x Jacob & Co

Location: Business Bay

Property Types: 2, 3 and 5-bed units

Status: Off-plan (expected completion 2026 Q2)

Starting Price: AED 8.2m

Bugatti Residences

The French luxury sports car manufacturer Bugatti has collaborated with Binghatti Developers to create luxurious Bugatti Residences in Business Bay. The project marks Bugatti's entry into the world of luxury real estate. The 52-storey architectural masterpiece is inspired by the French Riviera and Dubai's desert. 

Collaboration: Binghatti Developers x Bugatti

Location: Business Bay

Property Types: 2 to 4 beds Penthouses and Mansions

Status: Off-plan (expected completion 2025 Q4)

Starting Price: AED 16.5m

Damac Bay By Cavalli

Damac Bay is a luxury waterfront branded residence built by premier UAE developer DAMAC Properties and iconic Italian fashion designer Roberto Cavalli. The luxury waterfront apartment complex in Dubai Creek Harbour comprises three 42-storey towers. It consists of 1 to 3-bedroom options on levels 2 to 28 and ultra-luxurious 3 to 5-bedroom homes on levels 29 to 40 with Cavalli-inspired interiors.

Collaboration: DAMAC Properties x Cavalli

Location: Dubai Creek Harbour

Property Types: 1 to 5 beds Apartments and Duplexes

Status: Off-plan (expected completion 2027 Q3 )

Starting Price: AED 2.9m

Bulgari Lighthouse

Bulgari Lighthouse is a 28-storey architectural wonder designed by the acclaimed Italian architectural firm Antonio Citterio Patricia Viel and developed by Meraas Holding. This masterpiece combines modern Italian brilliance with local landscape elements. Bulgari Lighthouse is designed in a way which maximises the natural light while ensuring complete privacy. It is one of the most expensive branded residences in Dubai.

Collaboration: BVLGARI x Meraas

Location: Jumeirah Bay Island

Property Types: 4 and 5 beds Penthouses, 3-storey Sky Villa

Status: Off-plan (expected completion 2027 Q1)

Starting Price: AED 72m

Why Is Investing in Branded Residences a Good Option?

Branded residences are associated with high-end and established hospitality brands and offer a high-quality finishing. That's why they are priced higher than their non-branded counterparts. Due to the brand's supervision, these residences also provide outstanding facilities and services. That makes it easy to understand why branded residences offer higher capital appreciation than non-branded ones. Investing in branded residences gives you the following advantages. 

• Best for short-term rentals
• High returns on rentals
• The potential for greater capital appreciation
• Outstanding finishes
• Excellent management and supervision by an established brand

Dubai's real estate market is getting a makeover with the collaboration of major luxury brand names and premium property developers. The rise of branded residences is considered a great evolution in Dubai's luxury real estate. These developments are not just reshaping Dubai but redefining the luxury lifestyle as well. So, contact us if you want to enter the world of luxury.